Strategic Plan

Strategic Plan

Mission Statement

Strategic Planning in Orange CountyTo develop a well-balanced economic development program through recruitment and existing business efforts which create increased tax revenue and high quality job opportunities for Orange residents while preserving the natural and cultural make-up of Orange County.

Vision Statement

To create a business environment that fosters entrepreneurial growth, attracts quality investment, with high value jobs in a community with an affordable cost of living and a great quality of life.

Strategic Plan Development

To refine the focus within this strategic plan, Orange County Economic Development hired Platinum PR, an economic development and tourism marketing firm, to engage the community. In Fall 2020, Platinum PR conducted a series of interviews and meetings to build excitement for Orange County Economic Development’s trajectory. This planning process called upon residents, business owners, staff, community organizations, key industries, educators, municipal leaders, partners, and other stakeholders to shape the vision for Orange County. Thirty-three organizations, four members of the Board of Supervisors, and seven Economic Development Authority members were interviewed on a 1:1 basis. When interviews were complete, Platinum PR followed up with targeted surveys.

The following four focus area were developed throughout this process:

  • Attraction and Retention
  • Workforce Development
  • Small Business Development and Entrepreneurship
  • Quality of Life

For more information about the research and engagement process used for this strategic plan, please refer to Appendix I in the full 2021-2025 Orange County Economic Development Strategic Plan.

Orange County Economic Development prioritizes the attraction, growth, and retention of industries that invigorate our communities. Orange County aligns its target industry list with Central Virginia Partnership for Economic Development (CVPED), the regional marketing arm out of Charlottesville, Virginia, which provides business attraction efforts for the nine communities of Albemarle County, City of Charlottesville, Culpeper County, Fluvanna County, Greene County, Louisa County, Madison County, Nelson County, and Orange County. In 2012, a base industry study detailed the region’s labor supply. The results refined target industries for future growth. Many identified industries are in high-growth sectors, thus diversifying the economic base for Orange County, Virginia. These industries inspire workforce development initiatives locally and inform the path forward. Looking ahead, a newly commissioned study will help the region affirm or amend industry targets. Based on the available data, CVPED’s suggested target industries are as follows:

Targeted Industries by Locality 

Targeted Industries by Locality


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